Archive for "label design"

New paper: The influence of label information on the snacks parents choose for their children: Individual differences in a choice based conjoint test

Products targeted at children use several eye-catching elements to attract children and convey the idea that they are appropriate for them. In the supermarket, it is not uncommon to find colorful packages with cartoon characters, photos of celebrities and references to fun. Unfortunately, many of those products hide an excessive content of sugar, fat, and…